If you’re a publisher looking to maximize your CTV ad revenue, you’ve come to the right place.
Rather than making you comb the article to find what you’re looking for, we’re going to tell you right off the bat: the best way to monetize your CTV app is with Google’s video demand.
After all, Google AdX is the world’s largest video marketplace, and access to its vast pool of advertisers leads to more competition and higher revenue.
Sounds simple enough, right? Right?
Unfortunately, it’s not that easy.
Google arrived late to the CTV game, and its video demand for CTV is therefore still very difficult to access.
Fortunately, Adnimation was one of the first companies in the world to be granted access to Google’s CTV monetization product, allowing our partnering publishers to enjoy Google’s vast video demand and skyrocket their CTV ad revenue.
But how can you access it?
In this article, we’ll explain everything you need to know.
Accessing Google’s CTV Video Demand: The Challenge
To access Google’s demand for CTV apps on Roku, Samsung, Fire, etc., you need two things:
- A special license from Google
- The technological know-how to implement Google’s PAL SDK, which grants publishers the ability pass programmatic signals and access Google’s demand.
There is also a third element: integration.
Assuming you have the license and succeeded with the hard-coded implementation of Google’s PAL SDK, you still need to be able to integrate it with your existing ad servers and SSAIs.
That way, you can maximize competition and generate even more ad revenue.
Seems challenging, we know.
In fact, after we received Google’s special license to access their demand, we received countless requests from CTV publishers that were interested in the invaluable demand.
Unfortunately, many of them did not succeed with the hard-coded implementation of the PAL SDK.
That is, until CTV Fusion.
CTV Fusion – Seamless Integration of Google Demand with CTV Apps
CTV Fusion is a proprietary tool developed by Adnimation to help publishers easily implement Google’s demand in their CTV apps.
By implementing a custom wrapper developed by our CTV monetization experts, CTV publishers can access all of the functionality of Google’s PAL SDK without having to implement the PAL SDK itself.
Our wrapper also provides easy integration with third-party ad servers and SSAIs. That means that publishers can enjoy Google’s CTV demand in addition to their current demands.
This leads to more quality advertisers, increased competition, higher CPMs, and much higher revenues.
To learn more about how CTV Fusion can help you skyrocket your ad revenue, get in touch with us today.
