CPM vs eCPM – Confused? We Got You Covered
More acronyms? Yea, we know. Ad tech is filled with them, and it can get confusing. CPM and eCPM are no different. They are two…
Monetization
How to Implement a Head Code in WordPress
After adding the ads.txt file to your site, the next step needed to serve ads is to add a slim piece of JavaScript code supplied…
Interstitial Ads vs Banner Ads: Which Will Earn You More?
Banner blindness, the phenomenon of users ignoring ads on websites and apps, poses a big challenge for publishers. After all, if users don’t click on…
8 Tips to Improve Ad Viewability | A Guide for Publishers
Ad viewability is one of the most crucial aspects affecting your ad revenue. After all, if users can’t see the ads on your site, advertisers…
5 Ways Publishers Can Prevent Ad Blockers
For publishers, ad blockers are incredibly frustrating. On the one hand, users want to enjoy the free content that you provide. On the other hand,…
What is a Google Certified Publishing Partner (GCPP)?
If you’re a publisher looking to maximize your ad revenue, it’s likely that you’ve encountered the term Google Certified Publishing Partner, or GCPP. GCPP is…
Adnimation Co-Founder Talks Plans for Growth With MergerMarket
In a feature interview with MergerMarket, a top business intelligence service with the world’s largest collection of M&A journalists, Adnimation President and Co-Founder Tomer Treves…
Adnimation’s Study on Efficacy of Interstitial Ads Featured in AdMonsters
A new Adnimation study that provides concrete data on the efficacy of interstitial ads was recently featured in AdMonsters. Our study analyzed data from 50…
Interstitial Ads: Pros and Cons for Publishers
If you’re a publisher, you’re always looking for new ways to generate more revenue from your website or mobile app. After all, generating revenue is…
5 Ways to Avoid Banner Blindness | A Publisher’s Guide
Banner blindness, also known as ad blindness, is one of the biggest challenges facing publishers and advertisers alike. For advertisers, banner blindness means that potential…
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