What is Page RPM And How to Improve It | A Publisher’s Guide
As a publisher, page RPM is one of the most important metrics needed to accurately measure your site’s ad revenue performance. In this article, we…
Monetization
How To Add an Ads.Txt File in WordPress
Before ads can be served on your site, you will need to add the ads.txt file so that buyers can crawl it and validate your…
Invalid Traffic: How Publishers Can Detect and Prevent It
Invalid traffic is an incredibly frustrating aspect of programmatic advertising. At best, it harms your revenue. At worst, it can get your site banned from…
How To Generate Revenue from Audio Ads with Text-To-Speech
An ad unit that also provides an added value to users? It sounds too good to be true, we know. But believe us, it is.…
10 Best Publift Alternatives for Publishers in 2024
Publift has many great qualities, but it might not be suitable for every publisher. That’s why we created this list of the best Publift alternatives…
SSPs vs DSPs | What On Earth Is the Difference?
Ad tech terminology is confusing. Add in the seemingly endless number of ad tech acronyms, and it gets even more confusing. In this article, we…
What IAB’s New Video Ad Classification Means for Publishers
The Interactive Advertising Bureau (IAB) Tech Lab has introduced a revised set of specifications for video ads, changing the definition of instream and outstream ads…
Native vs Display Ads | What’s Better for Publishers?
Native ads and display ads are two of the most popular ad formats. But what’s the difference between them and which ones are better for…
What’s a Good Ad Fill Rate? Fill Rates Explained
We know how frustrating it is to click on an article only to have to scroll to the bottom to find the answer to your…
Top 10 Best Monumetric Alternatives for Publishers in 2024
As a publisher, it’s essential to choose the right monetization company. While Monumetric offers a monetization solution for publishers, it may not be the perfect…
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