Google Cookies: Still Cooking, or Off the Menu?
For years, publishers have been preparing for a world without third-party cookies. Google’s ongoing delays in deprecating cookies on Chrome have given the industry more…
AdTech Trends
A Cold Slump? Why January Can Be a Challenging Month for Publisher Ad Revenue, and How to Stay Ahead
The holidays are over, and with them, the ad revenue highs of Q4. For publishers, January often feels like a cold reality check as ad…
The Future is First Party: Why First-Party Data Matters Most to Publishers in 2025
The digital advertising landscape is shifting beneath our feet. Privacy regulations are tightening, third-party cookies are slowly eroding, and publishers are facing mounting pressure to…
Gear Up for Growth: December Strategies to Set Your Publishing Business Up for 2025 Success
December isn’t just the end of the year; it’s your last chance to make a big impact and pave the way for a stellar 2025.…
2025 AdTech Forecast: 25 Trends You Can’t Ignore
In 2025, the digital advertising landscape will undergo dramatic changes fueled by technological advancements and evolving consumer behavior. For publishers, this means that unlocking new…
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