RPM vs CPM: What Publishers Need to Know
If you’re a publisher, you’ve likely heard the terms RPM and CPM used as metrics to measure ad revenue. In fact, they are often used…
Ad Technology
Hybrid Header Bidding: The Future of Monetization
Over the past several years, header bidding has become one of the most popular programmatic advertising techniques used by publishers to generate ad revenue. When…
Ad-To-Content Ratio – Why Less Is More
Your website is generating excellent traffic, you’re consistently producing quality content, and now you want to take your ad revenue to the next level by…
Content Recommendation as a Revenue Source for Websites
Targeted content suggestions are no more a miracle but a treasured gift of modern technologies and algorithms. The online space knows what users are interested…
First CTV Monetization Google Product Granted to Adnimation
In a move to expand programmatic advertising in OTT and on Connected TVs, Google granted Adnimation a new product under the MCM program to monetize…
Diving Into Ad Tech Terminology
Ads are key drivers of commerce. Advertising helps the consumer to make the best purchasing decision by providing information about the product. The most common…
Core Web Vitals: CLS
In 2020, Google announced that Page Experience would become one of the quality metrics. The company introduced Core Web Vitals – important site metrics that…
Core Web Vitals: LCP
Sometimes users face a long loading website and simply close it without waiting for the results, which has a negative impact on their interaction experience…
Exchange Bidding for Publishers
Exchange Bidding for Publishers – The new Google monetization response to header bidding is now available for select publishers with Adnimation Introduction to Exchange Bidding…
Ads.txt Analyzer Extension for Chrome
Fast and easy access to any website’s ads.txt file with a new and unique extension for Google Chrome. View and install here: Ads.txt Analyzer. Publishers Acknowledge:…
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