How Publishers Can Leverage Amazon Ads into Higher Revenue
Amazon has its sights set on the digital advertising world, and it’s good news for publishers. In 2022, for the first time in years, Google…
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What on Earth Is a Demand-Side Platform (DSP)?
The world of ad tech is filled with a plethora of confusing acronyms. But don’t worry, we’re here to simplify things for you. In this…
10 Best Sovrn Competitors for Publishers in 2024
Sovrn is a leading supply-side platform (SSP) in the advertising industry. However, they aren’t the only option. As a Google Certified Publishing Partner (GCPP) and…
Top 10 Best Mediavine Alternatives for Publishers in 2024
Mediavine is a great company, but they aren’t the only option. If you’re in search of a Mediavine alternative, look no further. Here is a…
How to Increase Ad Revenue in 2024 | 5 Tips for Publishers
“How can I increase my ad revenue?” In our ten years of existence as a monetization company, that’s by far the most common question we…
How Adaptive Banner Ads Can Help Boost Your App’s Ad Revenue
If you’re a mobile app publisher, monetizing your app and generating ad revenue is likely a critical element of your business model. Sounds simple enough.…
What on Earth is EBDA? What Publishers Need to Know
Exchange Bidding in Dynamic Allocation, also known as EBDA or Open Bidding, is Google’s alternative to header bidding. But how exactly does it work and…
Yahoo Shuts Down Its SSP | What It Means for Publishers
It’s official – Yahoo is shutting down its supply-side platform (SSP). Yahoo notified its partnering publishers and monetization companies that it is shuttering its SSP…
How to Monetize Your OTT Content with Ads
You have quality and engaging over-the-top (OTT) content – kudos! Now, you need to start monetizing it in a way that will earn you the…
What Are Google’s Publisher Provided Signals (PPS)?
As the advertising world braces for the inevitable demise of third-party cookies, tech companies are hard at work developing cookie alternatives. Enter publisher provided signals…
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