Rewarded Video Ads for Websites: A-Z Guide for Publishers
Rewarded video ads are an innovative advertising strategy that’s a win-win-win for the publisher, user, and advertiser. While the popularity of rewarded video ads has…
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Top 10 Next Millennium Alternatives for Publishers in 2024
Choosing the right ad management company is one of the most important decisions for your business as a publisher. While Next Millennium is a solid…
What on Earth is Prebid? What Publishers Need to Know
Prebid revolutionized the programmatic advertising industry when it burst onto the scene in 2015. Still today, it remains the go-to header bidding solution for millions…
10 Best BuySellAds Alternatives for Publishers in 2024
As a publisher, choosing the right ad management company is one of the most important decisions for your business. BuySellAds is a veteran ad tech…
What Google’s New CMP Requirement Means for Publishers
Google recently announced new consent management platform (CMP) requirements for serving ads in the European Economic Area (EEA) and the United Kingdom. According to the…
What is Page RPM And How to Improve It | A Publisher’s Guide
As a publisher, page RPM is one of the most important metrics needed to accurately measure your site’s ad revenue performance. In this article, we…
How To Add an Ads.Txt File in WordPress
Before ads can be served on your site, you will need to add the ads.txt file so that buyers can crawl it and validate your…
Invalid Traffic: How Publishers Can Detect and Prevent It
Invalid traffic is an incredibly frustrating aspect of programmatic advertising. At best, it harms your revenue. At worst, it can get your site banned from…
Help! What on Earth is an Ad Server? A – Z Guide
If you’re a publisher trying to better understand ad servers, you’ve come to the right place. Ad servers play a pivotal role in the programmatic…
Header Bidding vs Waterfall | Differences Explained
If you’re here, it’s likely because you have heard the terms header bidding and waterfall tossed around as methods to optimize your ad revenue. Header…
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