Loop Media (NYSE: LPTV) is a leader in CTV streaming for out-of-home entertainment, delivering music videos, news, sports, and more across more than 150,000 screens in bars, restaurants, airports, and other venues.
As the team at Loop Media continued to drive their growth strategy – spearheaded by their Head of Sales, Brian Bloodgood – they noticed that they needed enhanced support in their ad monetization strategy. In particular, the team was challenged in their ability to diversify their ad revenue through rich, new media.
That’s not an uncommon challenge for organizations like Loop Media. In the ever-competitive world of CTV monetization, many publishers struggle to grasp new policies, stay ahead of the game in emerging digital out-of-home (DOOH) trends, and monetize accordingly. Loop Media was looking to broaden its demand mix and enhance yield across its growing inventory.
Enter Adnimation.
With their CTV Fusion technology and hands-on monetization expertise, Adnimation helped Loop Media diversify demand sources, access premium advertisers – including Google’s marketplace – and unlock new revenue potential across its screen network.
Closing the Loop on Fragmented CTV Demand
As a hybrid between CTV and DOOH, Loop’s inventory didn’t neatly fit into traditional monetization frameworks. Previous attempts to effectively monetize CTV ads failed to offer consistent growth. Meanwhile, advertisers were eager to buy this high-attention inventory, but needed clarity, attribution, and scale.
Loop needed a partner who could:
- Navigate common CTV and DOOH challenges
- Comply with Google’s ad policies consistently
- Open access to premium demand partners
- Enhance yield while protecting the user experience
Adnimation’s CTV Fusion & DOOH Monetization Expertise
Adnimation implemented its CTV Fusion technology – a proprietary solution designed to integrate multiple demand sources while maintaining direct advertiser relationships and platform stability.
The CTV Fusion tool created for Loop’s inventory leveraged Google’s Programmatic Access Library (PAL) SDK, which allows CTV apps to share key audience targeting signals with Google Ad Manager. These signals include valuable data points that help advertisers connect with more relevant viewers, enhancing campaign effectiveness and driving stronger ROI. The result? Enhanced monetization opportunities, a more competitive auction environment, and seamless integration with existing systems.
“We are very proud to partner with Loop Media and help them grow their already impressive business. “The remarkable results we’ve witnessed thus far are just the beginning, paving the way for a great future marked by expectations of even more mutual growth and success. This collaboration serves as a testament to the immense value of Loop Media and the proven capabilities of Adnimation’s CTV tool, which has consistently demonstrated its effectiveness in elevating ad revenue for CTV publishers.” Maor Davidovich, CEO of Adnimation
Adnimation’s CTV Fusion Powers a Smarter Loop into Ad Monetization
Through Adnimation, Loop Media experienced transparent, compliant monetization and opened new revenue streams. The partnership also improved visibility, engagement, and ad fill across their network of high-traffic venues. Overall, Loop Media achieved 83% revenue growth per million CTV ad requests.
Most importantly, the team at Loop Media was never left in the dark. Adnimation’s premier support service ensured that the team fully understood the ad experience viewers would see through the CTV Fusion Tool, and that they had full transparent reporting into the impact Adnimation’s services had on their bottom line
In the video ad industry, ad monetization is becoming more and more complex. DOOH advertising is quickly gaining speed, and Google’s new policies surrounding DOOH makes the opportunities endless for publishers. But without a monetization expert who fully understands the policies and can drive revenue while maintaining compliance, many publishers will be unable to capture full monetization potential.
This won’t be the case for Adnimation partners like Loop Media. With Adnimation’s support, Loop not only achieved revenue growth; they established a long-term monetization strategy built for the next generation of CTV and DOOH.
