Taboola is a popular native advertising and discovery platform that helps publishers monetize their websites.
But it’s not the only option available.
If you’re here, that means you’re looking for the best Taboola competitors and alternatives. And you’ve come to the right place.
Our team at Adnimation, a Google Certified Publishing Partner (GCPP), compiled this list of the five best alternatives to Taboola.
5 Best Taboola Alternatives
- Outbrain
- Revcontent
- MGID
- TripleLift
- Nativo
Outbrain
Outbrain is Taboola’s #1 competitor. It offers similar features and functionality, including content discovery and personalized recommendations.
Outbrain has a wide network of publishers, including some of the world’s largest media companies such as CNN, MSN, and Sky News.
It offers a full suite of native ad formats, including ReadNext and Explore More, and enables publishers to serve them across different placements, including in-content and sidebars.
Its proprietary Smartlogic technology is the first of its kind, harnessing AI and machine learning to deliver users the best possible experience.
Outbrain also offers native video ads, which can be placed in various locations on your website.
How to Get Started with Outbrain
To get started with Outbrain, you can fill out the form on their website.
However, many publishers often prefer to access Outbrain’s solutions via an official Outbrain partner like Adnimation.
Benefits of Using Outbrain via an Official Outbrain Partner
Outbrain prefers to work with very large publishers, which is why Outbrain works with official partners like Adnimation to help implement its solutions for small, medium, and large publishers.
Outbrain doesn’t have a traffic minimum, but smaller publishers working directly with Outbrain might therefore receive less favorable terms.
In addition, the onboarding and implementation process can be complicated, and because Outbrain is such a big company that places a large focus on very big publishers, smaller publishers might run into difficulties.
Working with Adnimation ensures that you receive the best possible terms, both in terms of revenue and service.
In fact, our partnership with Outbrain has been so fruitful that it featured us as a unique Success Story on their website.
To get started, please contact us today.
2. RevContent
RevContent is another popular alternative to Taboola. It offers a unique widget design that allows advertisers to customize the look and feel of their content.
RevContent also offers a large network of publishers, including premium publishers and media companies. It uses advanced algorithms to deliver personalized recommendations to users and offers a range of targeting options for advertisers.
It works with companies like Salon, Barstool Sports, and Minute Media to create a positive ad experience that connects brands to users.
In addition to content recommendation, RevContent offers native video ads as well as units for email campaigns.
How to Get Started with RevContent
You can get started by filling out the contact form on RevContent’s website.
Unlike Outbrain, not all publishers can work with RevContent because they require a minimum number of 50,000 monthly pageviews.
3. MGID
MGID is a native advertising platform that offers a range of options for publishers. It uses advanced algorithms to deliver personalized recommendations to users and offers a range of ad formats, including native ads, display ads, and video ads.
MGID also offers real-time reporting, allowing publishers to track their campaigns’ performance and make informed decisions on optimizing their content for better results.
Using an AI-based algorithm to match its content to the user in the best possible way, MGID works with hundreds of publishers around the globe.
In addition, it combines relevant paid and organic content to engage user interest.
How to Get Started with MGID
To get started with MGID, you can create an account on their website.
The minimum traffic requirement to partner with MGID is 3,000 unique visitors daily, or at least 90,000 visitors per month.
4. TripleLift
TripleLift is a premium demand partner that offers native ads as part of its vast ad network. It offers advanced targeting options, such as contextual targeting and audience targeting.
TripleLift has a large network of publishers, including premium publishers and media companies. Using a combination of aesthetics, design, and value, TripleLift is a solid alternative for publishers looking for high-quality native advertising solutions.
How to Get Started with TripleLift
You can get started with TripleLift through the contact form on their website.
There is no minimum traffic requirement.
5. Nativo
Nativo is a native ad platform that uses ad serving, optimization, and reporting technologies to help publishers monetize their websites.
Nativo offers unique and premium demand from its strong brand relationships and is trusted by hundreds of partners worldwide, including Hearst, MotorTrend, and Advance Local.
How to Get Started with Nativo
You can fill out the contact form on their website to get started.
There is no minimum traffic requirement, but Nativo required publishers to reach $50 before a payout can be executed.
